The Workshop: A Conference by Bloguettes

This session will be led by Janneke van Geuns, Head of Insights and Analytics at Google. Data is a powerful source to make more informed decisions, guide strategy, and understand how effective your tactics are, and in her session, Janneke will take a deep dive into digital trends to watch to set your business up for future success. From Machine Learning to Assistance, the future is here before you know it! You’ll learn how these concepts could play a role in your business and how you can tap into opportunities to leverage these digital trends. 
Key Takeaways:

• Learn about up and coming digital trends that might impact how you’re currently doing business
• How to take advantage of these trends and set your biz up for success
• A look at Google’s variety tools that can be utilized to future-proof your business

This session will be led by video marketing expert Isaac Irvine. Isaac has been working at GoDaddy since 2007 and has a lot of experience in the social media and marketing world! In his session, Isaac will be going over what makes a video go viral and how it can lead to increased brand awareness for your company. The world we live in today is saturated with content--and Isaac will provide you with tangible steps you can take to make your videos stand out. You’ll walk away with a better understanding of how to create brand awareness through video content, how to spot potential for your content to go viral, and how to determine what you should invest to get your content seen by a larger audience!


Key Takeaways:

• The role of video in your social media strategy
• What it takes to stand out in a saturated market
• What viral videos have in common
• How to create shareable content of your own
• How to promote your video content on Facebook to get it in front of a larger audience

This session will be led by Lindsey Quinn, Managing Editor at The Hustle, the #1 source for daily business and tech news with over 500,000 subscribers. In her session, Lindsey will dive into the art of writing an effective newsletter that your subscribers will actually want to read! So many businesses today struggle to stand out when it comes to email marketing because there’s so much competition out there. So, Lindsey will be sharing her expert advice on how to capture your audience’s attention and turn them into loyal fans. Through hands-on application, you’ll walk away from Lindsey’s session ready to start crafting engaging emails that your subscribers will actually open and look forward to receiving!
Key takeaways:

• Why your business can benefit from having a newsletter
• The difference between a boring and eye-catching email
• How to take the perspective of your subscribers and create content that they actually care about
• What it takes to stand out in your subscribers’ inbox
• How to craft engaging subject lines that increase your open rate
• Key components of a well-crafted newsletter and how to format your emails so your subscribers will actually read what you’ve written

This session will be led by Krista Williams and Lindsey Simcik, the girls behind Almost 30 Podcast--a real, raw, unreserved podcast inspired by life transitions and the years between your twenties and thirties. In their session, Krista and Lindsey will be diving into the world of podcasting and sharing their tips and tricks for launching and maintaining a podcast successfully! Podcasting has proven to be an amazing tool to promote your business, and Krista and Lindsey will show you just how to create a podcast that stands out from the crowd and generates exposure for your biz. You’ll walk away with the knowledge, skills, and confidence you’ll need to start a podcast of your own!
Key takeaways:

• The benefits of podcasting and how it can help you to achieve your business goals
• A look into the podcasting industry
• What to consider before starting a podcast
• The importance of finding a creative partner and support throughout the process
• How to create the who, what, and why of your podcast
• What you need to successfully launch your podcast and start building community right away
• How to create content that keeps your listeners coming back
• How to achieve exponential growth in year 1
• How to become more than just a podcast and build your brand

This session will be lead by Melissa Metcalf, Senior Marketing Manager of Brand Content for MailChimp, the world’s largest marketing automation platform. In her session, Melissa will be discussing the value of connecting with customers on a personal level through email marketing. There’s a transactional side to customers, but it’s important to remember there’s also an emotional side. Connecting through personal content–putting a face to a name, or telling a story in the first-person–can help foster that emotional connection which leads to repeat business. So, in her session, Melissa will cover specific marketing tactics and best practices which can help create an emotional connection with customers and positively impact your biz!
Key Takeaways:

• Introduction to email marketing and what it can do for your business 
  
• Best practices to connect with your audience through email
  
• Types of emails you can send to engage customers
  
• How to apply the personal narrative to your email strategy and overall business goals
  

This session will be led by Anthony Sarandrea, founder of Siteflood, an award winning internet marketing agency. With many years of experience under his belt, Anthony will be going over how to advertise on Facebook to maximize the potential of your business. Anthony will teach you how to cut through the noise on Facebook in order to define your customer, and he’ll discuss the biggest do’s and don’ts of running Facebook ads. You’ll walk away with a better understanding of Facebook advertising and how to make your content work for the platform. 
Key Takeaways:

• How to cut through the noise and stand out on Facebook
  
• How to properly run and scale Facebook campaigns
  
• Learn about the biggest don’ts that cost companies millions
  
• How to write effective ad copy & target the right audience for maximum impact 
  
• How to leverage Facebook’s tools instead of being overwhelmed by them
  
• How to incorporate Facebook into your sales funnel