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Thursday, February 8
 

9:00am

Google Analytics 101: How To Get The Data You Need and Not Get Lost
Limited Capacity filling up

This session will be led by SEO and Google Analytics guru Meg Clarke. Meg is the founder of Clapping Dog Media and is an expert of getting businesses found online for what they want to be known for. In her session, Meg will dive into Google Analytics--the #1 tool for measuring and reporting website traffic! She’ll be sharing her tips on how to get the most data out of Google Analytics without spending hours down confusing rabbit holes, and how you can use that data to build a smart marketing strategy that works for your biz. You’ll walk away feeling empowered and able to understand your data without being intimidated by it.
Key Takeaways:
  • An overview of Google Analytics
  • Key metrics to watch in Google Analytics to get the data you need
  • Insider’s tips & Google Analytics hacks
  • How to use your data to build an effective marketing plan for your business

Speakers
avatar for Meg Clarke

Meg Clarke

Clapping Dog Media
Meg Clarke (Founder, Clapping Dog Media) is a master at the art of influencing natural search results. As a creative she hates to see amazing websites that can't be found, so she digs into the data and helps creative entrepreneurs get found for what they want to be known for.


Thursday February 8, 2018 9:00am - 10:00am
Saguaro Room

9:00am

How To Leverage Digital Trends To Future-Proof Your Business
Limited Capacity filling up

This session will be led by Janneke van Geuns, Head of Insights and Analytics at Google. Data is a powerful source to make more informed decisions, guide strategy, and understand how effective your tactics are, and in her session, Janneke will take a deep dive into digital trends to watch to set your business up for future success. From Machine Learning to Assistance, the future is here before you know it! You’ll learn how these concepts could play a role in your business and how you can tap into opportunities to leverage these digital trends. 
Key Takeaways:
  • Learn about up and coming digital trends that might impact how you’re currently doing business
  • How to take advantage of these trends and set your biz up for success
  • A look at Google’s variety tools that can be utilized to future-proof your business

Speakers
avatar for Janneke Van Geuns

Janneke Van Geuns

Google
Janneke van Geuns is Head of Insights & Analytics at Google. She is leading a team of analysts who are responsible for taking analytics and search intent data to tell stories, drive strategy and prove impact for Google’s large Food, Beverage & Restaurant advertisers. Before joi... Read More →


Thursday February 8, 2018 9:00am - 10:00am
Horizon Room

9:00am

The Key To Successfully Using Instagram Stories to Market Your Business
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

This session will be led by Brandy Pham, Founder and Creative Director of Planoly, the premier Instagram planning software for brands and influencers on Instagram. With over 1 million users to date, Planoly has taken the social media world by storm in just two short years. In her session, Brandy will be covering the ins and outs of Instagram and specifically, Instagram Stories. She’ll dive into how to make the most out of the platform and how Stories can play a key role in the marketing strategy for your business. You’ll walk away with a better understanding of the value of using Stories and the importance of branding and building your brand voice through Instagram.
Key takeaways:
  • The benefits of using Instagram & Instagram Stories to grow and promote your business
  • How to incorporate Instagram Stories into your content strategy
  • How to develop an Instagram Stories strategy that works for you
  • Best practices including how to create engaging Story content and make the most of available features
  • The benefits of scheduling your Stories ahead of time and how to create a Story content calendar
  • Essential tips for Instagram success

Speakers
avatar for Brandy Pham

Brandy Pham

Planoly
Brandy is the Co-founder and Creative Director of Planoly. After 10 years in the fashion industry, she felt burnt out and lost her drive and creativity. One Friday after work, Pham spoke with her husband about how she was feeling. He encouraged her to quit and start her own compa... Read More →


Thursday February 8, 2018 9:00am - 10:00am
Sunset Room

9:00am

A Behind-The-Scenes Look Into An Influencer’s Content Strategy
Limited Capacity seats available

This session will be led by Lizbeth Hernandez, fashion YouTuber, Creative Consultant, Blogger, and Photographer. Lizbeth is a content creating superstar—she’s worked with countless brands (including Glossier!) and is an expert when it comes to creating digital strategies, engaging videos, and amazing content for social media. In her session, she’ll be giving you an inside look at how she manages her content strategy and maintains a consistent, compelling presence across her social channels, blog, and YouTube. Keeping up with a content calendar can seem overwhelming, but Lizbeth will be guiding you through her tried and true best practices. You’ll walk away with the knowledge and confidence you need to create a content strategy that works for you and your brand!
  • Key takeaways:
    • The importance of having a content strategy
    • How to make your Instagram, YouTube, and blog work together for your brand
    • Must-have tools and resources to organize your strategy and grow your online presence
    • How to create an internal system that works for you
    • Tips and tricks on working with brands as an influencer


Speakers
avatar for Lizbeth Hernandez

Lizbeth Hernandez

Blogger, Youtuber and Content Creator
It started in college (circa 2012), with a self-designed degree in Business and Visual Studies, during the social media fashion-blogging boom and various fashion experiences with Vogue, College Fashionista, and Luv Aj, that Lizbeth decided to create a blog called IMLVH. She wanted an outlet for her creativity, love for fashion, and passion for photography, while she applied to Graduate School. Lizbeth assumed sharing what she loved would be enough to grow IMLVH and engage followers, but learned through trial and error it... Read More →


Thursday February 8, 2018 9:00am - 10:00am
VIP Room

10:30am

How to Hire Smartly and Grow Your Small Business
Limited Capacity filling up

This session will be led by Cassie Brown, Customer Success Manager at LinkedIn, a business- and employment-oriented social networking service with over 500 million members. If you’re a small business owner or manager, the idea of hiring new employees can be exciting or nerve wracking (or both!)--and in her session, Cassie will walk you through how to successfully go about the hiring process, from creating the job description to making the offer! You’ll walk away with a better understanding of what to look for when hiring, and the confidence to go out and find your perfect employee so you can grow your team and your business!
Key takeaways:
  • How to use the tools LinkedIn offers to find the right candidates for your small business
  • Important things to consider before starting the hiring process
  • What to include when creating a job description
  • How to efficiently review resumes and decide what goes in the ‘yes’ and ‘no’ pile
  • Steps to take in order to determine if an applicant is a good fit for your company
  • Common mistakes made when hiring

Speakers
avatar for Cassie Brown

Cassie Brown

LinkedIn
Cassie Brown is a New Yorker with California roots, a Sales Partner with Recruiting blood, and a product of the Tech Industry through and through. Cassie's career at LinkedIn has transformed several times: starting as an intern, working up to managing large, strategic projects fo... Read More →


Thursday February 8, 2018 10:30am - 11:30am
Sunset Room

10:30am

Production 101: Where to Start When You’re Getting Serious About Video
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

This session will be led by Chantel Lucas, Multimedia Brand Editor and Producer at The Muse, an online career resource that offers a behind-the-scenes look at job opportunities with hundreds of companies, original career advice from prominent experts, and access to the best coaches to get personalized and private career help. In her session, Chantel will be sharing all of her expert tips and tricks on production and where to start when you’re getting serious about video. All you need is the right equipment and a two-person team to produce high quality pieces for websites, personal portfolios, educational platforms such as LinkedIn and YouTube, and more. By the end of this session, you’ll have a better understanding of what it takes to produce quality video content and how it can be used to grow your business!
Key takeaways:
  • Overview of video engagement and how websites are using it to elevate both brand messaging and performance
  • An equipment checklist with what you’ll need to get started
  • What the pre-production, production, and post-production phases entail and helpful tools to use along the way

Speakers
avatar for Chantel Lucas

Chantel Lucas

The Muse
Chantel Lucas is a full-time producer and part-time documentary filmmaker who specializes in helping brands like Facebook and Unilever tell their unique stories through video.


Thursday February 8, 2018 10:30am - 11:30am
Horizon Room

10:30am

Your Path To a Better Youtube Channel
Limited Capacity filling up

This session will be led by Hannah Ashton, a longtime YouTuber and founder of Hannah Ashton Content, her YouTube and social media consulting business. Today, Hannah has almost 130,000 YouTube subscribers and runs a thriving freelance business that helps girlbosses and entrepreneurs succeed in the YouTube and social media world! In her session, Hannah will go over the ins and outs of YouTube and how to set your channel up for success! You’ll walk away with a better understanding of what you need to know in order to build your channel, gain subscribers, and turn it into a successful biz.
Key takeaways:
  • The technical side of YouTube that you need to know to get started, including setting up your channel, using the Creator Studio, and more
  • How to create consistency and add a personal voice to channels and videos
  • How to build your channel like a business
  • How to come up with new video ideas and create compelling content that your audience loves
  • How to make real connections with other creators that can help you to grow your channel
  • How to optimize your YouTube content in order to drive traffic to your channel
  • A checklist to follow before posting each of your videos

Speakers
avatar for Hannah Ashton

Hannah Ashton

Youtube, Hannah Ashton Content
Student entrepreneur and YouTuber focused on bringing women success with their social medias, channels, and lives.


Thursday February 8, 2018 10:30am - 11:30am
Saguaro Room

10:30am

The Legal Steps To Take When Starting A Business
Limited Capacity filling up

This VIP session will be led by attorneys Lawyer Brittany Neel and Affiliate Manager Laura Brooks. As experienced law professionals, Laura and Brittany will be walking you through the legal steps to take when starting a business! As an entrepreneur, you have passion and big ideas--but it’s just as important to have a roadmap for the legal aspects involved with getting your business off the ground. So, in this session, Laura and Brittany will be telling you all you need to know about topics like picking your company name and making sure you’re legally permitted to use it, securing your LLC, and hiring your first employees. By the end of this session, you’ll be equipped with the knowledge you need to get your business started on the right foot!
Key takeaways:

  • The importance of understanding the legalities behind starting your business
  • How to pick your company name and ensure you’re legally permitted to use it
  • How to pick the right entity for your business (LLC, corporation, etc.)
  • How to obtain necessary business permits and licenses and file for trademark protection
  • What you need to know when hiring your first employees 
  • The pros and cons of using legal online platforms

Speakers
avatar for Laura Brooks

Laura Brooks

Ballard Spahr LLP
Laura C. Brooks is a business attorney who advises her clients on a variety of corporate and transactional matters, with emphasis on mergers and acquisitions and corporate governance. She works with private and public companies in industries such as waste services, technology, li... Read More →
avatar for Brittany Neel

Brittany Neel

Schian Walker, PLC
Brittany Neel’s law practice balances commercial disputes with a growing focus on meeting the non-litigation legal needs of closely held companies. As a law student at the Sandra Day O’Connor College of Law at Arizona State University, Brittany Neel served as an Executive Editor of the Law Journal for Social Justice, and she externed for Arizona Court of Appeals Judge Donn Kessler. She was a Pedrick Scholar and a recipient of the Dean’s Recruitment Scholarship and a CALI Award for ADR... Read More →


Thursday February 8, 2018 10:30am - 11:30am
VIP Room

11:45am

Entrepreneurship: Overcoming the Obstacles that Hold you Back from Success
Limited Capacity seats available

This session will be led by Chrissy Weems, Co-Founder and Chief Executive Officer of Origami Owl, a leading jewelry company known for its customizable, meaningful pieces. Chrissy is the driving force behind the company’s energetic, heart-filled brand and culture, and in her session, she’ll be diving into what it takes to succeed as an entrepreneur in today’s world. You’ll learn tangible takeaways in order to use your talents to lead your business to success. You’ll walk away feeling motivated, inspired, and ready to chase your entrepreneurial dreams!
Key takeaways:
  • How to push through negativity, doubt, and self-limitation
  • How to embrace a mindset for success and overcome limiting beliefs
  • How to lead with intention, passion, and purpose
  • How to focus on the talents you have to grow your business
  • The importance of being comfortable in your own skin and recognizing you have a unique ability to contribute to the world
  • The art of authentically connecting with others

Speakers
avatar for Chrissy Weems

Chrissy Weems

Origami Owl


Thursday February 8, 2018 11:45am - 12:30pm
Saguaro Room

11:45am

SEO Essentials: Tools & Techniques to Optimize Your Content
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

This session will be led by Kristen Poli, Manager of Strategy Services at Contently, an award-winning platform that helps businesses tell their story, engage audiences, and drive measurable business outcomes. In her session, Kristen will tell you everything you need to know about search engine optimization (SEO) in order to get your content found online! Search engines bring in over 51% of traffic to blogs and content-based websites - more than social, PPC, and all other channels combined - but most content creators and marketers spend limited time on SEO. So, Kristen will be discussing the relationship between content and SEO by teaching a variety of techniques to assess your website’s performance, create compelling content, and drive engagement with search data. By the end of this session, you’ll be an SEO whiz!
Key Takeaways:
  • Introduction to SEO & why it’s important
  • How search engines work
  • How to check the ‘SEO health’ of your site
  • How use SEO tools to inspire new stories
  • How to use SEO to enhance your content strategy
  • Best practices for writing SEO-friendly content
  • Where to find free, cheap, and practical SEO tools
  • How to use SEO to optimize your content over time

Speakers
avatar for Kristen Poli

Kristen Poli

Contently
Kristen Poli is the Manager of Strategy Services at Contently, where she has helped 100+ brands and organizations build cutting-edge content strategies. She also serves as an industry educator and speaker; her work has been featured at NYU, the University of Washington, and the U... Read More →


Thursday February 8, 2018 11:45am - 12:30pm
Sunset Room

11:45am

Lunch A: Eat First, Work Later
Limited Capacity seats available

Thursday February 8, 2018 11:45am - 12:30pm
Events on Jackson 245 E Jackson St, Phoenix, AZ 85004

11:45am

The Secret to What Makes Video Content Go Viral
Limited Capacity seats available

This session will be led by video marketing expert Isaac Irvine. Isaac has been working at GoDaddy since 2007 and has a lot of experience in the social media and marketing world! In his session, Isaac will be going over what makes a video go viral and how it can lead to increased brand awareness for your company. The world we live in today is saturated with content--and Isaac will provide you with tangible steps you can take to make your videos stand out. You’ll walk away with a better understanding of how to create brand awareness through video content, how to spot potential for your content to go viral, and how to determine what you should invest to get your content seen by a larger audience!


Key Takeaways:
  • The role of video in your social media strategy
  • What it takes to stand out in a saturated market
  • What viral videos have in common
  • How to create shareable content of your own
  • How to promote your video content on Facebook to get it in front of a larger audience

Speakers
avatar for Isaac Irvine

Isaac Irvine

GoDaddy
A cheerleader for small business owners and buying local, Isaac “loves the heart and soul that local businesses put into their products and services.” He’s especially interested in helping people build their personal brand using stories on social media. When he’s not at w... Read More →


Thursday February 8, 2018 11:45am - 12:45pm
Horizon Room

12:45pm

Portfolios & Resumes: 5 Things Clients Are Looking For
Limited Capacity seats available

Alli Manning, Head a 100K+ creative-strong Freelance Network has viewed thousands of portfolios and resumes on behalf of Contently’s Fortune 500 clientele. Join her to learn how to make your portfolio or resume get you past the screening stage and into the ‘yes’ pile! Alli will take you inside the minds of clients looking for designers, writers, photographers, and videographers so that you have the extra edge when submitting your services for consideration!
Key Takeaways:
  • The basics of portfolio and resume building
  • 5 things clients look for in portfolios and resumes
  • Common mistakes to avoid when creating your portfolio and/or resume
  • How to communicate your value and create a compelling portfolio/resume that works for your industry

Speakers
avatar for Alli Manning

Alli Manning

Contently
Alli Manning spent ten years in London improving the editorial quality of Condé Nast’s flagship brands: Vogue, Glamour and GQ. As the head of Contently's Talent Network, Alli is responsible for the success of Contently’s 100K freelance creatives. Alli has brought fresh edito... Read More →


Thursday February 8, 2018 12:45pm - 1:30pm
Saguaro Room

12:45pm

The Anatomy of a Perfect Blog Post
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

This session will be led by Lindsey Quinn, Managing Editor at The Hussle, the #1 source for daily business and tech news with over 500,000 subscribers. Blogs have proven to be an amazing way to connect your audience, build credibility, and boost brand exposure. In her session, Lindsey will be covering the art of creating a quality blog post from beginning to end! She’ll walk you through the musts you should include in every blog post in order to capture your reader's’ attention and keep them coming back to your site for more. You’ll leave with a better understanding of what blogging can do for your biz and how to start creating killer posts of your own!
Key takeaways:
  • The steps involved with creating a quality blog post from start to finish
  • Tips on structuring your content in a compelling way
  • How to turn generic content into engaging posts that your audience wants to read
  • How to find your brand voice and convey it through your content, even if you don’t consider yourself a creative writer

Speakers
avatar for Lindsey Quinn

Lindsey Quinn

The Hustle
Lindsey Quinn is the Managing Editor of The Hustle, a blog and daily email featuring funny, no bulls*t insights on the business/tech news young professionals need to start their days.


Thursday February 8, 2018 12:45pm - 1:30pm
Sunset Room

12:45pm

Lunch B: Work First, Eat Later
Limited Capacity filling up

Thursday February 8, 2018 12:45pm - 1:30pm
Events on Jackson 245 E Jackson St, Phoenix, AZ 85004

1:45pm

Glossier Fireside Chat: How to Build A Community Around Your Brand
Limited Capacity seats available

Join us for a Fireside Chat with Glossier, an industry leader in the beauty space known for their one-of-a-kind brand and products. Bloguettes Co-Founder Lorena Garcia and Glossier Community Manager Kim Johnson will be diving into how to build an authentic, engaged community around your brand. They’ll discuss how to take feedback from your community to grow your biz and create a win-win relationship with your customers. Instead of wondering what your followers want to see from you, you’ll learn tangible ways to use your existing community to improve your brand and take it to new levels. This chit-chat style session will be packed with knowledge and tips, and you’ll have the chance to ask all of your burning questions!

Speakers
avatar for Lorena Garcia

Lorena Garcia

Bloguettes
Lorena has always been an entrepreneur at heart and is passionate about the technology and digital industry. In addition to being the Head of Strategy and Business Development at Bloguettes, she handles her own fashion and lifestyle blog, Call Me Lore, and is mommy to baby Diego... Read More →
avatar for Kim Johnson

Kim Johnson

Community Manager, Glossier


Thursday February 8, 2018 1:45pm - 2:45pm
Saguaro Room

1:45pm

Get Paid for Being Yourself: How to Pitch + Land Free Publicity for Your Biz and Secure Brand Deals
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

This session will be led by Julie Solomon, New York Times best-selling publicist, Blog Strategist, and Founder of The Influencer Podcast. Over the years, Julie has worked with countless influencers, bloggers, and entrepreneurs, helping them to grow in the areas of pitching, branding, blogging, social media, and marketing. In her session, Julie will dive into what it takes to pitch and land free publicity for your business, and eventually secure big-time brand deals. She’ll walk your through the do’s and don’ts of pitching and the elements of an effective pitch, so you can make a lasting impression for your business! She’ll also be sharing all of her secrets for securing brand deals (including how she pitched and landed a $150,000 brand deal when she only had 20,000 Instagram followers). You’ll walk away with the confidence to go out there and pitch yourself!
Key takeaways:
  • What is pitching and why is it important?
  • Things you should do in every pitch
  • How to formulate your elevator pitch
  • Must-have things brands look for in collaborations
  • How to effectively negotiate a brand deal to make thousands of dollars, today!
  • How to generate your rates and what to include in your rate sheet
  • How to create ‘custom campaigns’ that will help you build long-term relationships with brands

Speakers
avatar for Julie Solomon

Julie Solomon

Julie Solomon, The Influencer Podcast
Julie Solomon started her website in 2013 while on maternity leave from OMG! Publicity, the book publicity firm she co-founded and still actively runs today. Her vast background in publicity, marketing, and influencer strategy has elevated her reach and readership growth. Julie... Read More →


Thursday February 8, 2018 1:45pm - 3:15pm
Horizon Room

1:45pm

The Complete Guide to Instagram for Business
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

This session will be led by Sakura Considine, Co-Founder and Creative Brand Director at Bloguettes, a design and consulting studio specializing in the areas of branding, social media, blogging, and content creation. It’s no secret that Instagram has taken the world by storm--and in this hands-on session, Sakura will be giving you a complete guide to Instagram and how to make it work for your business! Instagram is so much more than just a place to post pretty photos--finding real success on the platform requires time, dedication, and strategic thinking. Businesses who use Instagram to its full potential benefit from brand exposure, connecting with customers, increased sales, and so much more! You’ll leave this session with the knowledge you need to craft an Instagram strategy that works for you.
Key takeaways:
  • The benefits of using Instagram for your business
  • Instagram do’s and don’ts
  • An overview of Instagram’s variety of tools and how each one of them plays a key role in the success of your content strategy
  • Why perfecting your grid is so important
  • Characteristics of a successful Instagram account

Speakers
avatar for Sakura Considine

Sakura Considine

Bloguettes
In addition to being the Creative Brand Director at Bloguettes, Sakura manages her own design and lifestyle blog, Something Sakura.  Sakura has loved graphic design, photography, and the internet world since she was young, and her true passion lies in blogging and marketing. ... Read More →


Thursday February 8, 2018 1:45pm - 3:15pm
Sunset Room

1:45pm

Big Data For Big Ideas
Limited Capacity seats available

This VIP session will be led by Janneke van Geuns, Head of Insights and Analytics at Google. In her session, Janneke will be showing you how to use search data to guide your business strategy, inform content, and ensure you’re always relevant in the eyes of your customers. Taking an advanced approach, Janneke will be showing you how you can use data to inform big ideas. You’ll walk away with a deeper understanding of how you can use data to foster innovation and lead your business down the path of success.
Key Takeaways:
  • How search engines work and how this can help you better position your company for success
  • Understanding search data and utilizing it to create and improve your content strategy
  • Learn how big companies are doing their search and content strategies and how you can apply this to your small business

Speakers
avatar for Janneke Van Geuns

Janneke Van Geuns

Google
Janneke van Geuns is Head of Insights & Analytics at Google. She is leading a team of analysts who are responsible for taking analytics and search intent data to tell stories, drive strategy and prove impact for Google’s large Food, Beverage & Restaurant advertisers. Before joi... Read More →



Thursday February 8, 2018 1:45pm - 3:15pm
VIP Room

3:30pm

How to Turn Your Idea Into a Business Without Messing Everything Up (Well, Mostly)
Limited Capacity filling up

This session will be led by Ernie Garcia and Ryan Keeton, founders of Carvana, an online-only used car dealer that allows customers to shop, finance, and trade in cars through their website. This Phoenix-based start-up launched in 2013 and was ranked 5th on the Forbes list of America’s Most Promising Companies in 2015. Carvana started out as an idea, and in just 4 years, the company went public. So, in this session, Ernie and Ryan will be sharing their expert tips and tricks on what it takes to build a business from the ground up. In their session, they’ll walk you through the process of how to go from an idea to a profitable business, and the mistakes to avoid along the way. You’ll leave their session with a better understanding of what it takes to turn a seemingly impossible idea into a money-making business.
Key takeaways:
  • How to determine if your idea can be translated to a successful business venture
  • What to do when preparing for your business to go public
  • Tips for getting investors to believe in you and your company and steps to take beforehand
  • Things to keep in mind in order to set your business up for success

Speakers
avatar for Ernie Garcia

Ernie Garcia

Carvana
Ernie Garcia, III co-founded Carvana and has served as Carvana’s President and Chief Executive Officer since the company’s inception in 2012. Mr. Garcia is also Chairman of the Carvana Co. Board. Prior to founding Carvana, Mr. Garcia held various roles at the DriveTime Automo... Read More →
avatar for Ryan Keeton

Ryan Keeton

Carvana
Ryan Keeton co-founded Carvana and has served as Chief Brand Officer since the company’s inception in 2012. Prior to joining Carvana, Mr. Keeton was a principal at the Montero Group, a strategic consultancy firm, from 2010 to 2012, where he advised global public and private com... Read More →


Thursday February 8, 2018 3:30pm - 4:30pm
Horizon Room

3:30pm

How to Write a Newsletter People Actually Give a Sh*t About
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

This session will be led by Lindsey Quinn, Managing Editor at The Hustle, the #1 source for daily business and tech news with over 500,000 subscribers. In her session, Lindsey will dive into the art of writing an effective newsletter that your subscribers will actually want to read! So many businesses today struggle to stand out when it comes to email marketing because there’s so much competition out there. So, Lindsey will be sharing her expert advice on how to capture your audience’s attention and turn them into loyal fans. Through hands-on application, you’ll walk away from Lindsey’s session ready to start crafting engaging emails that your subscribers will actually open and look forward to receiving!
Key takeaways:
  • Why your business can benefit from having a newsletter
  • The difference between a boring and eye-catching email
  • How to take the perspective of your subscribers and create content that they actually care about
  • What it takes to stand out in your subscribers’ inbox
  • How to craft engaging subject lines that increase your open rate
  • Key components of a well-crafted newsletter and how to format your emails so your subscribers will actually read what you’ve written

Speakers
avatar for Lindsey Quinn

Lindsey Quinn

The Hustle
Lindsey Quinn is the Managing Editor of The Hustle, a blog and daily email featuring funny, no bulls*t insights on the business/tech news young professionals need to start their days.


Thursday February 8, 2018 3:30pm - 4:30pm
Sunset Room

3:30pm

Podcasting 101: How to Launch a Successful Podcast & Use it to Promote Your Biz
Limited Capacity seats available

This session will be led by Krista Williams and Lindsey Simcik, the girls behind Almost 30 Podcast--a real, raw, unreserved podcast inspired by life transitions and the years between your twenties and thirties. In their session, Krista and Lindsey will be diving into the world of podcasting and sharing their tips and tricks for launching and maintaining a podcast successfully! Podcasting has proven to be an amazing tool to promote your business, and Krista and Lindsey will show you just how to create a podcast that stands out from the crowd and generates exposure for your biz. You’ll walk away with the knowledge, skills, and confidence you’ll need to start a podcast of your own!
Key takeaways:
  • The benefits of podcasting and how it can help you to achieve your business goals
  • A look into the podcasting industry
  • What to consider before starting a podcast
  • The importance of finding a creative partner and support throughout the process
  • How to create the who, what, and why of your podcast
  • What you need to successfully launch your podcast and start building community right away
  • How to create content that keeps your listeners coming back
  • How to achieve exponential growth in year 1
  • How to become more than just a podcast and build your brand

Speakers
avatar for Lindsey Simcik

Lindsey Simcik

Almost 30 Podcast
Krista Williams and Lindsey Simcik started The Almost 30 Podcast,  a lifestyle podcast with new episodes every Tuesday on topics like spirituality, wellness, and entrepreneurship. Inspired by our transition from our twenties to our thirties, it's hilarious, raw and real. They aim... Read More →
avatar for Krista Williams

Krista Williams

Almost 30 Podcast
Krista Williams and Lindsey Simcik started The Almost 30 Podcast,  a lifestyle podcast with new episodes every Tuesday on topics like spirituality, wellness, and entrepreneurship. Inspired by our transition from our twenties to our thirties, it's hilarious, raw and real. They aim... Read More →


Thursday February 8, 2018 3:30pm - 4:30pm
Saguaro Room

3:30pm

How To Market and Promote Your Youtube Videos
Limited Capacity seats available

This VIP session will be led by Hannah Ashton, a longtime YouTuber and founder of Hannah Ashton Content, her YouTube and social media consulting business. Today, Hannah has almost 130,000 YouTube subscribers and runs a thriving freelance business that helps girlbosses and entrepreneurs succeed in the YouTube and social media world! In her session, Hannah will dive deep into how to make your YouTube channel successful by promoting and marketing your videos, because there’s no point in spending so much time creating content if people don’t see it! She’ll go over what makes a video successful and how to optimize your videos in order to increase your traffic. You’ll walk away with a better understanding of how to market your YouTube videos so that you can achieve your goals!
Key Takeaways
  • The characteristics of successful YouTube videos
  • How to collaborate with other creators in order to promote your channel
  • Advanced YouTube SEO tactics to drive more traffic to your videos
  • Paid and unpaid ways to market and promote your videos in order to increase your reach

Speakers
avatar for Hannah Ashton

Hannah Ashton

Youtube, Hannah Ashton Content
Student entrepreneur and YouTuber focused on bringing women success with their social medias, channels, and lives.


Thursday February 8, 2018 3:30pm - 4:30pm
VIP Room
 
Friday, February 9
 

9:00am

Connecting Through Content: How to Use Email Marketing to Build a Relationship with Your Audience
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

This session will be lead by Melissa Metcalf, Senior Marketing Manager of Brand Content for MailChimp, the world’s largest marketing automation platform. In her session, Melissa will be discussing the value of connecting with customers on a personal level through email marketing. There’s a transactional side to customers, but it’s important to remember there’s also an emotional side. Connecting through personal content–putting a face to a name, or telling a story in the first-person–can help foster that emotional connection which leads to repeat business. So, in her session, Melissa will cover specific marketing tactics and best practices which can help create an emotional connection with customers and positively impact your biz!
Key Takeaways:
  • Introduction to email marketing and what it can do for your business 
  • Best practices to connect with your audience through email
  • Types of emails you can send to engage customers
  • How to apply the personal narrative to your email strategy and overall business goals

Speakers
avatar for Melissa Metcalf

Melissa Metcalf

Mailchimp
Melissa Metcalf is a Marketing Manager at MailChimp, where she leads brand marketing initiatives and develops content marketing strategies with an emphasis on branding. Previously, Melissa spent 8 years in fashion marketing, where she was instrumental in implementing storytelling... Read More →


Friday February 9, 2018 9:00am - 10:00am
Horizon Room

9:00am

How To Build and Maintain A Company Culture That People Are Excited To Be A Part Of
Limited Capacity seats available

This session will be led by Lauren Bailey, CEO and Co-Founder of Upward Projects, a company dedicated to creating inspired restaurants that are connected to the communities they serve. With 650 employees and 12 successful restaurants (and a 13th coming next year!), Upward Projects has created a one-of-a-kind culture that has helped them to scale their business.  Company culture is such an important part of running a business, no matter how many employees you have! It’s an amazing asset to attract the right people and retain them. So, in her session, Lauren will be sharing tips for creating a culture people want to be a part of. You’ll walk away with strategies you can start implementing right away to create an upbeat, positive company culture in order to build your business!
Key takeaways:
  • The importance of company culture and the role it plays in the success of businesses today
  • How to build and maintain a positive company culture step-by-step
  • How to create an aspirational brand that people want to be a part of

Speakers
avatar for Lauren Bailey

Lauren Bailey

Upward Projects
Lauren Bailey is the CEO & co-founder of Upward Projects, a group of locally focused restaurateurs creating inspired restaurants that are connected to the communities they serve. Recently named to the Inc. 5000 list of the nation’s fastest-growing companies, Upward Projects pla... Read More →


Friday February 9, 2018 9:00am - 10:00am
Saguaro Room

9:00am

How to Leverage Affiliate Marketing and Make It Work For You
Limited Capacity filling up

This session will be led by Deanna Ritter, Business Development Manager at ShopStyle Collective, an affiliate network that makes it possible for their 14,000 bloggers, influencers, and content creators of all kinds to monetize their influence across their blog and social media with affiliate links. In Deanna’s session, you’ll learn all about the ins and outs of affiliate marketing and how to be rewarded for your original content. You’ll walk away from this session with a better understanding of what affiliate marketing is, how it can benefit you, and how to build a monetization strategy around your individual content.
Key takeaways:
  • What is affiliate marketing and the role it plays in online retail sales
  • The benefits of utilizing affiliate marketing
  • Characteristics of monetizable content
  • Where and when to use affiliate links, including social, email, and video
  • How to find an affiliate network that works for you
  • Do’s and don’ts of affiliate marketing

Speakers
avatar for Deanna Ritter

Deanna Ritter

ShopStyle Collective
As a Business Development Manager at ShopStyle Collective, Deanna leads growth of publisher acquisition and account management by providing influencers with analysis to improve monetization strategy, SEO, and content marketing


Friday February 9, 2018 9:00am - 10:00am
Sunset Room

9:00am

How to Win at Facebook Video: Tips for Creating Engaging Video on a Small Budget
Limited Capacity seats available

This VIP session will be led by social media expert Lorelei Orfeo. Lorelei is the Senior Manager of Content and Social Media at Birchbox, one of the most popular and successful beauty subscription boxes on the market with over 1 million subscribers worldwide. Birchbox has grown significantly thanks to social media, and in her session Lorelei will be sharing all of her Facebook secrets! Specifically, she’ll focus on the impact of video and how to create engaging Facebook videos on a small budget. You’ll walk away with a better understanding of how to make Facebook work for you and how you can incorporate video into your strategy. 
Key Takeaways
  • General overview of Facebook and why Facebook is where you should be putting your video efforts today
  • Characteristics of successful Facebook videos
  • How to use Facebook videos to reach your audience
  • How to create compelling and shareable Facebook video on a small budget
  • Tips for utilizing Facebook Live in order to increase engagement and brand loyalty
  • How to grow your brand through Facebook videos

Speakers
avatar for Lorelei Orfeo

Lorelei Orfeo

Birchbox
Lorelei Orfeo is a social media and content marketing expert and video producer. As one of Birchbox's first 5 employees, she helped pioneer the brand's focus on content & commerce. In addition to executing Birchbox’s content marketing strategy, she has led Birchbox’s video pr... Read More →


Friday February 9, 2018 9:00am - 10:00am
VIP Room

10:30am

Do More in Less Time: How to Increase Your Productivity Day-to-Day
Limited Capacity filling up

This session will be led by Holly Bohn, Founder of See Jane Work, a popular lifestyle brand with a product line available exclusively at Office Depot.  While building a business and raising a family, and through trial and error, Holly learned which time-management skills actually work and which simply sell books. Good time-management skills are critical for not only professional success, but personal wellness.  At her session, she’ll share her tried and true tips for being more productive. Walk away with a plan to achieve your goals and reduce stress, no matter what your profession or personality.
Key takeaways:
  • How to structure your day to get more done in less time
  • Identifying and overcoming productivity pitfalls
  • Setting realistic goals and achieving them
  • Tools that make it easy to get and stay organized
  • How to take back control of your email inbox
  • Getting your to do’s finally done
  • Developing time-saving habits that work for you

Speakers
avatar for Holly Bohn

Holly Bohn

See Jane Work
Holly Bohn is a recognized entrepreneur and expert in productivity and work space organization. Bohn launched See Jane Work after she became discouraged by the challenge of finding great looking office supplies and desk accessories for the offices of her accounting business. See... Read More →


Friday February 9, 2018 10:30am - 11:30am
Sunset Room

10:30am

How to Build Demand For Your Online Store Using Social Media
Limited Capacity filling up

This session will be led by Uyen Carlson, CEO and Founder of Crew and Lu, an online children’s clothing brand with a social following of over 68k. Instagram has played a huge role in how Crew and Lu became what it is today, and in her session, Uyen will be sharing all of her secrets! Specifically, she’ll be diving into how to use Instagram to create a need for what your online store provides, which in turn can lead to sales for your business. You’ll walk away with a better understanding of how to reach your target audience, create compelling content, craft a cohesive, engaging feed, and how this all can work together to drive sales through the platform.
Key takeaways:
  • The benefits of using Instagram to promote your online store
  • How to reach and engage your target audience on Instagram
  • How to grow a loyal, engaged audience that’s interested in what you have to offer
  • Learn how to use Instagram’s shopping features
  • Tips for partnering with other influencers to promote your products
  • The characteristics of a successful Instagram account that converts
  • Must-know tips for promoting a product or service on Instagram

Speakers
avatar for Uyen Carlson

Uyen Carlson

Crew & Lu
Uyen is the CEO and founder of Crew & Lu.


Friday February 9, 2018 10:30am - 11:30am
Saguaro Room

10:30am

How To Unleash the Power of Facebook Ads
Limited Capacity filling up

This session will be led by Anthony Sarandrea, founder of Siteflood, an award winning internet marketing agency. With many years of experience under his belt, Anthony will be going over how to advertise on Facebook to maximize the potential of your business. Anthony will teach you how to cut through the noise on Facebook in order to define your customer, and he’ll discuss the biggest do’s and don’ts of running Facebook ads. You’ll walk away with a better understanding of Facebook advertising and how to make your content work for the platform. 
Key Takeaways:

  • How to cut through the noise and stand out on Facebook
  • How to properly run and scale Facebook campaigns
  • Learn about the biggest don’ts that cost companies millions
  • How to write effective ad copy & target the right audience for maximum impact 
  • How to leverage Facebook’s tools instead of being overwhelmed by them
  • How to incorporate Facebook into your sales funnel

Speakers
avatar for Anthony Sarandrea

Anthony Sarandrea

Siteflood
Anthony Sarandrea is an entrepreneur, keynote speaker, and philanthropist. He graduated from Notre Dame Preparatory in Scottsdale, AZ and received a business management degree from Arizona State University. Anthony runs a profitable portfolio of websites ranging from eCommerce to content blogs, without ever raising outside funds. He bootstrapped his way into building a large digital advertising agency, SiteFlood LLC. His advertising agency currently managers $10 million+ per year in ad spend. Anthony was recently recognized by Forbes as one of the "Top References for Marketing Trends in 2016”, Inc Magazine as the top branding consultant in 2017, and is a frequent contributor to Entrepreneur Magazine for upcoming marketing trends. Anthony is a sought-after company advisor and consults for several Fortune 500... Read More →


Friday February 9, 2018 10:30am - 11:30am
Horizon Room

10:30am

Secrets of Successful Blogging: Defining the True Intention of your Influence Through Your Content + How to Leverage Marketing Strategies
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

This session will be led by Julie Solomon, New York Times best-selling publicist, Blog Strategist, and Founder of The Influencer Podcast. Over the years, Julie has worked with countless influencers, bloggers, and entrepreneurs, helping them to grow in the areas of pitching, branding, blogging, social media, and marketing. In her session, Julie will dive into the secrets of successful blogging and how to create a blog that stands out in a competitive market. So many bloggers today focus too much of their time and effort on creating content and not enough on giving the content the promotion it deserves! So, Julie will share with you her 80/20 rule and what she finds to be the most successful strategy when it comes to marketing your blog content. You’ll walk away with an understanding of how to create content that your readers love and develop an action plan to increase the reach of your content.
Key takeaways:
  • How to define the true intention of your influence through your content
  • How to create content that your target audience will want to engage with
  • The importance of marketing your blog content
  • The elements of a successful promotion strategy and how to create one that works for your unique blog
  • How to leverage marketing strategies to increase your reach and grow your following

Speakers
avatar for Julie Solomon

Julie Solomon

Julie Solomon, The Influencer Podcast
Julie Solomon started her website in 2013 while on maternity leave from OMG! Publicity, the book publicity firm she co-founded and still actively runs today. Her vast background in publicity, marketing, and influencer strategy has elevated her reach and readership growth. Julie... Read More →


Friday February 9, 2018 10:30am - 11:30am
VIP Room

11:45am

Elements of Design: What to Consider When Creating Graphics for Your Business
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

This session will be led by Sakura Considine, Co-Founder and Creative Brand Director at Bloguettes, a design and consulting studio specializing in the areas of branding, social media, blogging, and content creation. The world we live in today is more visual than ever, and it’s so important to have a strong visual identity for your brand. So, in this hands-on session, Sakura will be going over the elements of design and how to create eye-catching graphics for your business! You’ll learn about the types of graphics you could be creating for your blog or business, how to make your graphics on-brand, the software and tools you can use to create graphics, and so much more. You’ll walk away from this session with plenty of tips and tricks to start making killer graphics of your own.
Key takeaways:
  • The importance of having a strong visual identity for your brand
  • Tips and tricks for creating eye-catching graphics that can be applied to your media kit, ads, social media graphics, and proposals
  • Understanding the types of graphics you should be creating for your blog or business
  • How to make all of your graphics on-brand
  • The software and tools you can use to create graphics and how to choose the one that’s right for you
  • Important things to include in every graphic


This is a BYOD (bring your own device) session. Though it’s not required, we highly suggest bringing your own device to follow along!

Speakers
avatar for Sakura Considine

Sakura Considine

Bloguettes
In addition to being the Creative Brand Director at Bloguettes, Sakura manages her own design and lifestyle blog, Something Sakura.  Sakura has loved graphic design, photography, and the internet world since she was young, and her true passion lies in blogging and marketing. ... Read More →


Friday February 9, 2018 11:45am - 12:30pm
Horizon Room

11:45am

Financially Fearless - Lose the Fluff and Get Down to Business
Limited Capacity filling up

This session will be led by Darcie Crotteau and Brian Frederick, Financial Planners for LearnVest, a financial planning company that specializes in empowering people to take control of their personal finances. In their session, Darcie and Brian will share their expert advice on how to be financially fearless and set yourself up for financial and business success. They’ll walk you through everything you need to know when it comes to the financial side of starting a business. You’ll walk away with the knowledge and skills to create a personal financial plan to ensure your business is successful. 
Key takeaways:
  • The importance of taking control of your finances
  • The benefits of having a solid personal financial plan and how to understand where you’re at financially
  • How to gain clarity on your goals and develop a plan that balances what you need to do today with what you’re trying to accomplish in the long run
  • How to understand your finance as an entrepreneur and create a financial game plan that aligns with your business goals

Speakers
avatar for Darcie Crotteau

Darcie Crotteau

Learnvest
Darcie Crotteau is independent and goal oriented. She is a firm believer in leaving people better than you found them. She is passionate about helping people understand their finances and take charge of their future. A CFP® at LearnVest teaching people how to be rock stars with... Read More →
avatar for Brian Frederick

Brian Frederick

Learnvest
As a Financial Planner for LearnVest, Brian helps individuals and families understand where they're at financially, gain clarity on their goals, and develop a plan that balances what they need to do today with what they're trying to accomplish in the long run. Outside of work, yo... Read More →


Friday February 9, 2018 11:45am - 12:30pm
Sunset Room

11:45am

Lunch A: Eat First, Work Later
Limited Capacity seats available

Friday February 9, 2018 11:45am - 12:30pm
Parking Lot

11:45am

Brand Storytelling: How to Communicate Your Unique Value Proposition
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

This VIP session will be lead by Calli Cholodenko, Founder and Creative Director of Something Social, a leading social media and creative agency based in LA. Calli is the master of working with brands and helping them to tell their story and communicate their value online, and in her session, she’ll dive into the importance of branding and how to communicate your unique value proposition online. The world we live in today is competitive, and Calli will be showing you how to cut through the noise and send the right message, connect with your target audience, and achieve your overall business goals.
Key Takeaways:
  • The importance of having a solid brand
  • How to create a compelling brand story & communicate your unique value proposition on social
  • How to create content that aligns with your brand’s message
  • How to stand out in a crowded market
  • How to effectively describe the benefit of your offer, how you solve your customer’s needs, and what distinguishes you from the competition
  • How to determine what social media platforms will help you to tell your story best

Speakers
avatar for Calli Cholodenko

Calli Cholodenko

Something Social
Calli Cholodenko is the Founder and Creative Director of Something Social, a social media + creative agency specializing in lifestyle brands. With an emphasis on strategy, branding, creative content, social media management, business development and influencer relations, Somethin... Read More →


Friday February 9, 2018 11:45am - 12:30pm
VIP Room

12:45pm

Blog Monetization: How to Execute a Successful Campaign Start to Finish
Limited Capacity filling up

This session will be led by Ana Flores, Founder and CEO of the #WeAllGrow Latina Network, a network of digital influencers, hyperlocal events and annual Summit that boldly propels growth through brand partnerships and community development. In her session, Ana will be covering everything you need to know about blog monetization and how to execute a successful campaign start to finish. Blogging takes a lot of time, hard work, and dedication, and Ana is here to offer her expert tips and best practices for monetizing your content and getting paid for your hard work! 
Key takeaways:
  • The current state of the blogging industry
  • How campaigns work beginning to end
  • A step-by-step guide for following through a campaign successfully
  • The influencer and publisher side of a campaign
  • Tips and tricks to set yourself up for success

Speakers
avatar for Ana Flores

Ana Flores

WeAllGrow
Ana Flores is founder and CEO of #WeAllGrow Latina Network, the first and largest community of Latina digital influencers, hyperlocal events and annual Summit that boldly propels growth through brand partnerships and community development. Ana has been recognized by the prestigio... Read More →


Friday February 9, 2018 12:45pm - 1:30pm
Horizon Room

12:45pm

NEW-Elements of a Compelling Brand
Limited Capacity filling up

This session will be led by Lorena Garcia and Sakura Considine, Co-Founders of Bloguettes, a creative strategy and design studio that specializes in the areas of branding, content creation, and social media. In today’s world, having a solid, recognizable brand is more important than ever. Branding encompasses so much more than what many people think, and in their session, Lorena and Sakura will be covering everything you need to know when it comes to building and maintaining a successful brand. You'll walk away with a deeper understanding of branding and actionable steps you can take to create a strong brand that sets you apart from the competition.

Key takeaways:
- What is branding, and why is it so important?
- The difference between your brand and visual identity
- Types of brand personalities and how to determine yours
- The importance of knowing your market
- How to determine your strengths and weaknesses and take them into consideration for your brand
- What is a brand voice and how to find yours
- How to deliver a consistent and clear brand message
- Key success factors

Speakers
avatar for Sakura Considine

Sakura Considine

Bloguettes
In addition to being the Creative Brand Director at Bloguettes, Sakura manages her own design and lifestyle blog, Something Sakura.  Sakura has loved graphic design, photography, and the internet world since she was young, and her true passion lies in blogging and marketing. ... Read More →
avatar for Lorena Garcia

Lorena Garcia

Bloguettes
Lorena has always been an entrepreneur at heart and is passionate about the technology and digital industry. In addition to being the Head of Strategy and Business Development at Bloguettes, she handles her own fashion and lifestyle blog, Call Me Lore, and is mommy to baby Diego... Read More →


Friday February 9, 2018 12:45pm - 1:30pm
Saguaro Room

12:45pm

Lunch B: Work First, Eat Later
Limited Capacity seats available

Friday February 9, 2018 12:45pm - 1:30pm
Parking Lot

1:45pm

How to Leverage Facebook & Instagram Organically to Reduce Lead Cost on Facebook Ads
Limited Capacity filling up

This session will be led by Amanda Bond, founder of The Ad Strategist, an online resource dedicated to helping entrepreneurs stop guessing and start getting results on Facebook. Imagine the interactions you have with your Insta followers leading to more revenue, opportunities while saving you big bucks on Facebook ads. Imagine being rewarded for all the time you spend putting in massive effort to your Facebook Page. In this session, Bond will show you the role organic engagement plays in the Facebook ad landscape (hint: It's the EXACT thing that lowers the cost of leads!).
Key takeaways:
  • How the algorithm (actually!) works
  • The hacks to ‘manufacture’ engagement—think viral, baby!
  • Measurement tools to make sure your brand influence is growing… and FAST

Speakers
avatar for Amanda Bond

Amanda Bond

The Ad Strategist
Amanda Bond is owner of The Ad Strategist and the creator of the StrADedy System. Entrepreneur Magazine calls her a “Facebook advertising genius”, Social Media Examiner named her “the brightest mind in Facebook advertising today” due to her unique mix of creativity and he... Read More →



Friday February 9, 2018 1:45pm - 3:15pm
Sunset Room

1:45pm

Pinterest for Business: How to Reach Your Audience and Turn Them Into Customers
Limited Capacity filling up

This session will be led by social media expert Lorelei Orfeo. Lorelei is the Senior Manager of Content and Social Media at Birchbox, one of the most popular and successful beauty subscription boxes on the market with over 1 million subscribers worldwide. Birchbox has grown significantly thanks to social media, and in her session Lorelei will be sharing her Pinterest secrets and how you can use the platform to grow your business. A common misconception is that Pinterest is only for fashion bloggers, but Lorelei will show you that it’s an amazing and effective tool for businesses of all kinds!
Key Takeaways: 
  • General overview of Pinterest and how the platform can benefit businesses 
  • How to use Pinterest to reach your target audience
  • The characteristics of a successful Pinterest account
  • Best practices for growing your Pinterest presence
  • How to create compelling Pinterest content on a small budget and grow your account organically
  • How Pinterest can be used to build brand awareness & drive conversions
  • How to incorporate Pinterest into your marketing strategy to meet your goals

Speakers
avatar for Lorelei Orfeo

Lorelei Orfeo

Birchbox
Lorelei Orfeo is a social media and content marketing expert and video producer. As one of Birchbox's first 5 employees, she helped pioneer the brand's focus on content & commerce. In addition to executing Birchbox’s content marketing strategy, she has led Birchbox’s video pr... Read More →


Friday February 9, 2018 1:45pm - 3:15pm
Horizon Room

1:45pm

Social Media Management: So Many Tools, So Little Time
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

This session will be lead by Calli Cholodenko, Founder and Creative Director of Something Social, a leading social media and creative agency based in LA. Calli is the master of working with brands and helping them to tell their story and communicate their value online, and in her session, she’ll be diving into the importance of social media and how to make it work for your brand. Specifically, she’ll be sharing her tips for creating an effective social media strategy and the best social media management tools she recommends. Social media is a full-time job and there are a ton of different tools and resources out there, but you’ll walk away from Calli’s session equipped with the knowledge and tools to get your brand’s name out there!
Key Takeaways:
  • The importance of having a strong social media presence
  • The elements of an effective social media strategy
  • Tools & resources that can make social media management a breeze, including Sprout Social, Iconosquare, Hootsuite, and more
  • How to make the most out of social media management tools to save time and maximize your efforts
  • How to incorporate visual strategy as a tool in growing your brand’s social presence

Speakers
avatar for Calli Cholodenko

Calli Cholodenko

Something Social
Calli Cholodenko is the Founder and Creative Director of Something Social, a social media + creative agency specializing in lifestyle brands. With an emphasis on strategy, branding, creative content, social media management, business development and influencer relations, Somethin... Read More →


Friday February 9, 2018 1:45pm - 3:15pm
Saguaro Room

1:45pm

How to Make the Most Of ShopStyle For Your Blog
Limited Capacity seats available

This hands-on VIP session will be led by Deanna Ritter, Business Development Manager at ShopStyle Collective, an affiliate network that makes it possible for their network of over 14,000 bloggers, influencers, and content creators to monetize their influence across their blog and social media with affiliate links. In this session, you’ll learn all about the ins and outs of the ShopStyle platform, how to best utilize it, and how to start making money from it. By walking through ShopStyle’s one-of-a-kind features, you’ll leave this session with the skills and confidence to start monetizing your content! 
Key takeaways:
  • What is an affiliate network and how you can join
  • The ins and outs of the ShopStyle platform, including how to create affiliate links, widgets, looks, and more
  • How to incorporate ShopStyle’s variety of features into your content strategy
  • How to interpret ShopStyle Analytics and use this data to improve your strategy
  • How to use ShopStyle to monetize your social media content

Speakers
avatar for Deanna Ritter

Deanna Ritter

ShopStyle Collective
As a Business Development Manager at ShopStyle Collective, Deanna leads growth of publisher acquisition and account management by providing influencers with analysis to improve monetization strategy, SEO, and content marketing


Friday February 9, 2018 1:45pm - 3:15pm
VIP Room

3:30pm

Cultivating Your Style Through Imagery: How to Use Photo Editing to Make Your Brand Stand Out
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

This session will be led by Jennifer Griffith, a talented photographer, stylist, and content creator who is also the founder of Griffith Imaging. She’s been photographing for almost 16 years now and has been featured by The Knot, Angelic Magazine, and LooksLikeFilm. These days, it’s more important than ever for brands to have a strong visual identity. A picture really does say a thousand words, and in her session, Jennifer will be sharing her expert editing tips and tricks in order to make your brand stand out with amazing imagery. You’ll walk away with the skills you need to start editing your photos like a pro!
Key takeaways:
  • How to edit photos on the fly using apps on your phone
  • The basics of using Photoshop and Lightroom to edit your photos
  • How to tweak your images to add pop
  • How to apply filters and presets in order to make your photo your own
  • How to remove debris, blemishes, and unwanted clutter to help keep the focus on the person/object you’re trying to highlight
  • How to develop a consistent look for your brand

Speakers
avatar for Jennifer Griffith

Jennifer Griffith

Griffith Imaging
Jennifer Griffith has been a photographer for over half of her life and has always had such a fascination with light.  She has  been published in magazines, blogs and is currently working on her first book!  Jennifer started her journey with her family doing wedding portraits and... Read More →


Friday February 9, 2018 3:30pm - 4:30pm
Horizon Room

3:30pm

Media Kit 101: What It Is and Why You Need One
Limited Capacity filling up

This session will be led by Lorena Garcia, Co-Founder and Head of Business Development at Bloguettes, a design and consulting studio specializing in the areas of branding, social media, blogging, and content creation. In her session, Lorena will be giving you the complete guide to media kits and press kits. She’ll be going over the difference between a media and press kit, why you need one, what to include in the kit and where to find the information, the basics of media kit/press kit design, and more. You’ll walk away from this session with a better understanding of what a media or press kit can do for you and the skills to create one that helps you to stand out!
Key takeaways:
  • Why it’s important to have a media kit and/or press kit
  • The difference between a media kit and press kit
  • What to include in your media kit and where to find this information
  • How to create a media kit that gets you noticed
  • Media kit etiquette, including when to send it, who to send it to, where to keep it, and more

Speakers
avatar for Lorena Garcia

Lorena Garcia

Bloguettes
Lorena has always been an entrepreneur at heart and is passionate about the technology and digital industry. In addition to being the Head of Strategy and Business Development at Bloguettes, she handles her own fashion and lifestyle blog, Call Me Lore, and is mommy to baby Diego... Read More →


Friday February 9, 2018 3:30pm - 4:30pm
Sunset Room

3:30pm

The Legality of Partnerships and Collaborations and How To Protect Your Content
Limited Capacity filling up

This session will be led by attorneys Brittany Neel and Laura Brooks. As experienced law professionals, Laura and Brittany will be discussing the legality of partnerships and collaborations and how to protect your content. In their session, you’ll learn about what to include in contracts when working with a partner or brand in order to keep your best interests in mind. In addition, they’ll share their expert advice on when it’s necessary to hire a lawyer as well as important things to keep in mind when it comes to trade and payment in partnerships and collaborations. You’ll leave their session with a better understanding of how to successfully go about partnerships and collaborations!
Key Takeaways:
  • What is a partnership and a collaboration, and is there a difference?
  • The legality of partnerships and collaborations
  • Things you should always do to protect your content
  • What to look for and include in contracts when working with a partner or brand
  • When it’s necessary to hire a lawyer
  • How to negotiate trade and payment

Speakers
avatar for Laura Brooks

Laura Brooks

Ballard Spahr LLP
Laura C. Brooks is a business attorney who advises her clients on a variety of corporate and transactional matters, with emphasis on mergers and acquisitions and corporate governance. She works with private and public companies in industries such as waste services, technology, li... Read More →
avatar for Brittany Neel

Brittany Neel

Schian Walker, PLC
Brittany Neel’s law practice balances commercial disputes with a growing focus on meeting the non-litigation legal needs of closely held companies. As a law student at the Sandra Day O’Connor College of Law at Arizona State University, Brittany Neel served as an Executive Editor of the Law Journal for Social Justice, and she externed for Arizona Court of Appeals Judge Donn Kessler. She was a Pedrick Scholar and a recipient of the Dean’s Recruitment Scholarship and a CALI Award for ADR... Read More →


Friday February 9, 2018 3:30pm - 4:30pm
Saguaro Room

3:30pm

Email Marketing 101: How to Hit The Ground Running with MailChimp & Grow Your Biz
Limited Capacity filling up

This session will be led by Jocelyn Hardy, Marketing Education Associate at MailChimp, the world’s largest marketing automation platform that helps users find their audience, engage their customers, and build their brand. In her session, Jocelyn will be covering email marketing from A to Z, and specifically, she’ll be showing you how MailChimp can be used to build brand awareness and grow your business. Email marketing is a powerful tool that can benefit businesses of all kinds, and Jocelyn will show you how to use it to its full potential and make meaningful connections with customers. You’ll leave her session with the confidence to set up campaigns, use lists and segments, re-engage customers, and more.
Key takeaways:
  • What is marketing automation and why it’s important
  • An overview of MailChimp’s features and how to use them for your business
  • Identifying what features will work for you
  • Understanding the value of your email list and best practices to grow it
  • How to easily customize email templates
  • Understanding how to target customers based on behaviors and preferences

Speakers
avatar for Jocelyn Hardy

Jocelyn Hardy

Mailchimp
Jocelyn Hardy has worked at MailChimp for over 7 years. She currently serves on the product content team where she helps to create resources and marketing education materials to support MailChimp’s multi-channel marketing platform.


Friday February 9, 2018 3:30pm - 4:30pm
VIP Room