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Thursday, February 8 • 9:00am - 10:00am
A Behind-The-Scenes Look Into An Influencer’s Content Strategy
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Limited Capacity seats available

This session will be led by Lizbeth Hernandez, fashion YouTuber, Creative Consultant, Blogger, and Photographer. Lizbeth is a content creating superstar—she’s worked with countless brands (including Glossier!) and is an expert when it comes to creating digital strategies, engaging videos, and amazing content for social media. In her session, she’ll be giving you an inside look at how she manages her content strategy and maintains a consistent, compelling presence across her social channels, blog, and YouTube. Keeping up with a content calendar can seem overwhelming, but Lizbeth will be guiding you through her tried and true best practices. You’ll walk away with the knowledge and confidence you need to create a content strategy that works for you and your brand!
  • Key takeaways:
    • The importance of having a content strategy
    • How to make your Instagram, YouTube, and blog work together for your brand
    • Must-have tools and resources to organize your strategy and grow your online presence
    • How to create an internal system that works for you
    • Tips and tricks on working with brands as an influencer

avatar for Lizbeth Hernandez

Lizbeth Hernandez

Blogger, Youtuber and Content Creator
It started in college (circa 2012), with a self-designed degree in Business and Visual Studies, during the social media fashion-blogging boom and various fashion experiences with Vogue, College Fashionista, and Luv Aj, that Lizbeth decided to create a blog called IMLVH. She wanted an outlet for her creativity, love for fashion, and passion for photography, while she applied to Graduate School. Lizbeth assumed sharing what she loved would be enough to grow IMLVH and engage followers, but learned through trial and error it... Read More →

Thursday February 8, 2018 9:00am - 10:00am
VIP Room