This session will be led by Jocelyn Hardy, Marketing Education Associate at
MailChimp, the world’s largest marketing automation platform that helps users find their audience, engage their customers, and build their brand. In her session, Jocelyn will be covering email marketing from A to Z, and specifically, she’ll be showing you how MailChimp can be used to build brand awareness and grow your business. Email marketing is a powerful tool that can benefit businesses of all kinds, and Jocelyn will show you how to use it to its full potential and make meaningful connections with customers. You’ll leave her session with the confidence to set up campaigns, use lists and segments, re-engage customers, and more.
Key takeaways:- What is marketing automation and why it’s important
- An overview of MailChimp’s features and how to use them for your business
- Identifying what features will work for you
- Understanding the value of your email list and best practices to grow it
- How to easily customize email templates
- Understanding how to target customers based on behaviors and preferences
