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Friday, February 9 • 3:30pm - 4:30pm
Email Marketing 101: How to Hit The Ground Running with MailChimp & Grow Your Biz Limited
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This session will be led by Jocelyn Hardy, Marketing Education Associate at MailChimp, the world’s largest marketing automation platform that helps users find their audience, engage their customers, and build their brand. In her session, Jocelyn will be covering email marketing from A to Z, and specifically, she’ll be showing you how MailChimp can be used to build brand awareness and grow your business. Email marketing is a powerful tool that can benefit businesses of all kinds, and Jocelyn will show you how to use it to its full potential and make meaningful connections with customers. You’ll leave her session with the confidence to set up campaigns, use lists and segments, re-engage customers, and more.
Key takeaways:
  • What is marketing automation and why it’s important
  • An overview of MailChimp’s features and how to use them for your business
  • Identifying what features will work for you
  • Understanding the value of your email list and best practices to grow it
  • How to easily customize email templates
  • Understanding how to target customers based on behaviors and preferences

avatar for Jocelyn Hardy

Jocelyn Hardy

Jocelyn Hardy has worked at MailChimp for over 7 years. She currently serves on the product content team where she helps to create resources and marketing education materials to support MailChimp’s multi-channel marketing platform.

Friday February 9, 2018 3:30pm - 4:30pm
VIP Room