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Friday, February 9 • 3:30pm - 4:30pm
Media Kit 101: What It Is and Why You Need One Limited
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This session will be led by Lorena Garcia, Co-Founder and Head of Business Development at Bloguettes, a design and consulting studio specializing in the areas of branding, social media, blogging, and content creation. In her session, Lorena will be giving you the complete guide to media kits and press kits. She’ll be going over the difference between a media and press kit, why you need one, what to include in the kit and where to find the information, the basics of media kit/press kit design, and more. You’ll walk away from this session with a better understanding of what a media or press kit can do for you and the skills to create one that helps you to stand out!
Key takeaways:
  • Why it’s important to have a media kit and/or press kit
  • The difference between a media kit and press kit
  • What to include in your media kit and where to find this information
  • How to create a media kit that gets you noticed
  • Media kit etiquette, including when to send it, who to send it to, where to keep it, and more

Speakers
avatar for Lorena Garcia

Lorena Garcia

Bloguettes
Lorena has always been an entrepreneur at heart and is passionate about the technology and digital industry. In addition to being the Head of Strategy and Business Development at Bloguettes, she handles her own fashion and lifestyle blog, Call Me Lore, and is mommy to baby Diego... Read More →


Friday February 9, 2018 3:30pm - 4:30pm
Sunset Room