Friday, February 9 • 1:45pm - 3:15pm
Social Media Management: So Many Tools, So Little Time
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This session will be lead by Calli Cholodenko, Founder and Creative Director of Something Social, a leading social media and creative agency based in LA. Calli is the master of working with brands and helping them to tell their story and communicate their value online, and in her session, she’ll be diving into the importance of social media and how to make it work for your brand. Specifically, she’ll be sharing her tips for creating an effective social media strategy and the best social media management tools she recommends. Social media is a full-time job and there are a ton of different tools and resources out there, but you’ll walk away from Calli’s session equipped with the knowledge and tools to get your brand’s name out there!
Key Takeaways:
  • The importance of having a strong social media presence
  • The elements of an effective social media strategy
  • Tools & resources that can make social media management a breeze, including Sprout Social, Iconosquare, Hootsuite, and more
  • How to make the most out of social media management tools to save time and maximize your efforts
  • How to incorporate visual strategy as a tool in growing your brand’s social presence

avatar for Calli Cholodenko

Calli Cholodenko

Something Social
Calli Cholodenko is the Founder and Creative Director of Something Social, a social media + creative agency specializing in lifestyle brands. With an emphasis on strategy, branding, creative content, social media management, business development and influencer relations, Something... Read More →

Friday February 9, 2018 1:45pm - 3:15pm
Saguaro Room