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Friday, February 9 • 1:45pm - 3:15pm
Pinterest for Business: How to Reach Your Audience and Turn Them Into Customers Limited
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This session will be led by social media expert Lorelei Orfeo. Lorelei is the Senior Manager of Content and Social Media at Birchbox, one of the most popular and successful beauty subscription boxes on the market with over 1 million subscribers worldwide. Birchbox has grown significantly thanks to social media, and in her session Lorelei will be sharing her Pinterest secrets and how you can use the platform to grow your business. A common misconception is that Pinterest is only for fashion bloggers, but Lorelei will show you that it’s an amazing and effective tool for businesses of all kinds!
Key Takeaways: 
  • General overview of Pinterest and how the platform can benefit businesses 
  • How to use Pinterest to reach your target audience
  • The characteristics of a successful Pinterest account
  • Best practices for growing your Pinterest presence
  • How to create compelling Pinterest content on a small budget and grow your account organically
  • How Pinterest can be used to build brand awareness & drive conversions
  • How to incorporate Pinterest into your marketing strategy to meet your goals

Speakers
avatar for Lorelei Orfeo

Lorelei Orfeo

Birchbox
Lorelei Orfeo is a social media and content marketing expert and video producer. As one of Birchbox's first 5 employees, she helped pioneer the brand's focus on content & commerce. In addition to executing Birchbox’s content marketing strategy, she has led Birchbox’s video production... Read More →


Friday February 9, 2018 1:45pm - 3:15pm
Horizon Room