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Friday, February 9 • 12:45pm - 1:30pm
NEW-Elements of a Compelling Brand Limited
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This session will be led by Lorena Garcia and Sakura Considine, Co-Founders of Bloguettes, a creative strategy and design studio that specializes in the areas of branding, content creation, and social media. In today’s world, having a solid, recognizable brand is more important than ever. Branding encompasses so much more than what many people think, and in their session, Lorena and Sakura will be covering everything you need to know when it comes to building and maintaining a successful brand. You'll walk away with a deeper understanding of branding and actionable steps you can take to create a strong brand that sets you apart from the competition.

Key takeaways:
- What is branding, and why is it so important?
- The difference between your brand and visual identity
- Types of brand personalities and how to determine yours
- The importance of knowing your market
- How to determine your strengths and weaknesses and take them into consideration for your brand
- What is a brand voice and how to find yours
- How to deliver a consistent and clear brand message
- Key success factors

avatar for Sakura Considine

Sakura Considine

In addition to being the Creative Brand Director at Bloguettes, Sakura manages her own design and lifestyle blog, Something Sakura.  Sakura has loved graphic design, photography, and the internet world since she was young, and her true passion lies in blogging and marketing. ... Read More →
avatar for Lorena Garcia

Lorena Garcia

Lorena has always been an entrepreneur at heart and is passionate about the technology and digital industry. In addition to being the Head of Strategy and Business Development at Bloguettes, she handles her own fashion and lifestyle blog, Call Me Lore, and is mommy to baby Diego... Read More →

Friday February 9, 2018 12:45pm - 1:30pm
Saguaro Room