This VIP session will be led by social media expert Lorelei Orfeo. Lorelei is the Senior Manager of Content and Social Media at Birchbox, one of the most popular and successful beauty subscription boxes on the market with over 1 million subscribers worldwide. Birchbox has grown significantly thanks to social media, and in her session Lorelei will be sharing all of her Facebook secrets! Specifically, she’ll focus on the impact of video and how to create engaging Facebook videos on a small budget. You’ll walk away with a better understanding of how to make Facebook work for you and how you can incorporate video into your strategy.
Key Takeaways- General overview of Facebook and why Facebook is where you should be putting your video efforts today
- Characteristics of successful Facebook videos
- How to use Facebook videos to reach your audience
- How to create compelling and shareable Facebook video on a small budget
- Tips for utilizing Facebook Live in order to increase engagement and brand loyalty
- How to grow your brand through Facebook videos
