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Friday, February 9 • 9:00am - 10:00am
Connecting Through Content: How to Use Email Marketing to Build a Relationship with Your Audience
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This session will be lead by Melissa Metcalf, Senior Marketing Manager of Brand Content for MailChimp, the world’s largest marketing automation platform. In her session, Melissa will be discussing the value of connecting with customers on a personal level through email marketing. There’s a transactional side to customers, but it’s important to remember there’s also an emotional side. Connecting through personal content–putting a face to a name, or telling a story in the first-person–can help foster that emotional connection which leads to repeat business. So, in her session, Melissa will cover specific marketing tactics and best practices which can help create an emotional connection with customers and positively impact your biz!
Key Takeaways:
  • Introduction to email marketing and what it can do for your business 
  • Best practices to connect with your audience through email
  • Types of emails you can send to engage customers
  • How to apply the personal narrative to your email strategy and overall business goals

Speakers
avatar for Melissa Metcalf

Melissa Metcalf

Mailchimp
Melissa Metcalf is a Marketing Manager at MailChimp, where she leads brand marketing initiatives and develops content marketing strategies with an emphasis on branding. Previously, Melissa spent 8 years in fashion marketing, where she was instrumental in implementing storytelling... Read More →


Friday February 9, 2018 9:00am - 10:00am
Horizon Room