This session will be led by Lindsey Quinn, Managing Editor at The Hustle, the #1 source for daily business and tech news with over 500,000 subscribers. In her session, Lindsey will dive into the art of writing an effective newsletter that your subscribers will actually want to read! So many businesses today struggle to stand out when it comes to email marketing because there’s so much competition out there. So, Lindsey will be sharing her expert advice on how to capture your audience’s attention and turn them into loyal fans. Through hands-on application, you’ll walk away from Lindsey’s session ready to start crafting engaging emails that your subscribers will actually open and look forward to receiving!
Key takeaways:- Why your business can benefit from having a newsletter
- The difference between a boring and eye-catching email
- How to take the perspective of your subscribers and create content that they actually care about
- What it takes to stand out in your subscribers’ inbox
- How to craft engaging subject lines that increase your open rate
- Key components of a well-crafted newsletter and how to format your emails so your subscribers will actually read what you’ve written
