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Thursday, February 8 • 1:45pm - 3:15pm
Big Data For Big Ideas
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Limited Capacity seats available

This VIP session will be led by Janneke van Geuns, Head of Insights and Analytics at Google. In her session, Janneke will be showing you how to use search data to guide your business strategy, inform content, and ensure you’re always relevant in the eyes of your customers. Taking an advanced approach, Janneke will be showing you how you can use data to inform big ideas. You’ll walk away with a deeper understanding of how you can use data to foster innovation and lead your business down the path of success.
Key Takeaways:
  • How search engines work and how this can help you better position your company for success
  • Understanding search data and utilizing it to create and improve your content strategy
  • Learn how big companies are doing their search and content strategies and how you can apply this to your small business

Speakers
avatar for Janneke Van Geuns

Janneke Van Geuns

Google
Janneke van Geuns is Head of Insights & Analytics at Google. She is leading a team of analysts who are responsible for taking analytics and search intent data to tell stories, drive strategy and prove impact for Google’s large Food, Beverage & Restaurant advertisers. Before joining... Read More →



Thursday February 8, 2018 1:45pm - 3:15pm
VIP Room