Thursday, February 8 • 1:45pm - 3:15pm
Get Paid for Being Yourself: How to Pitch + Land Free Publicity for Your Biz and Secure Brand Deals
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This session will be led by Julie Solomon, New York Times best-selling publicist, Blog Strategist, and Founder of The Influencer Podcast. Over the years, Julie has worked with countless influencers, bloggers, and entrepreneurs, helping them to grow in the areas of pitching, branding, blogging, social media, and marketing. In her session, Julie will dive into what it takes to pitch and land free publicity for your business, and eventually secure big-time brand deals. She’ll walk your through the do’s and don’ts of pitching and the elements of an effective pitch, so you can make a lasting impression for your business! She’ll also be sharing all of her secrets for securing brand deals (including how she pitched and landed a $150,000 brand deal when she only had 20,000 Instagram followers). You’ll walk away with the confidence to go out there and pitch yourself!
Key takeaways:
  • What is pitching and why is it important?
  • Things you should do in every pitch
  • How to formulate your elevator pitch
  • Must-have things brands look for in collaborations
  • How to effectively negotiate a brand deal to make thousands of dollars, today!
  • How to generate your rates and what to include in your rate sheet
  • How to create ‘custom campaigns’ that will help you build long-term relationships with brands

avatar for Julie Solomon

Julie Solomon

Julie Solomon, The Influencer Podcast
Julie Solomon started her website in 2013 while on maternity leave from OMG! Publicity, the book publicity firm she co-founded and still actively runs today. Her vast background in publicity, marketing, and influencer strategy has elevated her reach and readership growth. Julie’s... Read More →

Thursday February 8, 2018 1:45pm - 3:15pm
Horizon Room