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Thursday, February 8 • 11:45am - 12:30pm
SEO Essentials: Tools & Techniques to Optimize Your Content
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This session will be led by Kristen Poli, Manager of Strategy Services at Contently, an award-winning platform that helps businesses tell their story, engage audiences, and drive measurable business outcomes. In her session, Kristen will tell you everything you need to know about search engine optimization (SEO) in order to get your content found online! Search engines bring in over 51% of traffic to blogs and content-based websites - more than social, PPC, and all other channels combined - but most content creators and marketers spend limited time on SEO. So, Kristen will be discussing the relationship between content and SEO by teaching a variety of techniques to assess your website’s performance, create compelling content, and drive engagement with search data. By the end of this session, you’ll be an SEO whiz!
Key Takeaways:
  • Introduction to SEO & why it’s important
  • How search engines work
  • How to check the ‘SEO health’ of your site
  • How use SEO tools to inspire new stories
  • How to use SEO to enhance your content strategy
  • Best practices for writing SEO-friendly content
  • Where to find free, cheap, and practical SEO tools
  • How to use SEO to optimize your content over time

Speakers
avatar for Kristen Poli

Kristen Poli

Contently
Kristen Poli is the Manager of Strategy Services at Contently, where she has helped 100+ brands and organizations build cutting-edge content strategies. She also serves as an industry educator and speaker; her work has been featured at NYU, the University of Washington, and the University... Read More →


Thursday February 8, 2018 11:45am - 12:30pm
Sunset Room