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Thursday, February 8 • 9:00am - 10:00am
How To Leverage Digital Trends To Future-Proof Your Business Limited
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This session will be led by Janneke van Geuns, Head of Insights and Analytics at Google. Data is a powerful source to make more informed decisions, guide strategy, and understand how effective your tactics are, and in her session, Janneke will take a deep dive into digital trends to watch to set your business up for future success. From Machine Learning to Assistance, the future is here before you know it! You’ll learn how these concepts could play a role in your business and how you can tap into opportunities to leverage these digital trends. 
Key Takeaways:
  • Learn about up and coming digital trends that might impact how you’re currently doing business
  • How to take advantage of these trends and set your biz up for success
  • A look at Google’s variety tools that can be utilized to future-proof your business

avatar for Janneke Van Geuns

Janneke Van Geuns

Janneke van Geuns is Head of Insights & Analytics at Google. She is leading a team of analysts who are responsible for taking analytics and search intent data to tell stories, drive strategy and prove impact for Google’s large Food, Beverage & Restaurant advertisers. Before joi... Read More →

Thursday February 8, 2018 9:00am - 10:00am
Horizon Room